Most agencies sell generic “packages” with tick-box deliverables. At Focally, we take a strategic approach built around our three pillars of local search - Local SEO, Local AEO, and Local GEO/LLM optimisation. Instead of doing work for the sake of it, we focus only on the actions that will deliver measurable visibility and ROI for your business.

We only work with one business type in each local area (e.g. one physiotherapist in Swindon). That exclusivity ensures there’s no conflict of interest - we won’t optimise your competitors. It also means we can focus fully on helping your business dominate locally.

We work within a local radius tailored to your area - typically around 3 miles, but adjusted depending on population density, competition, and how far your customers usually travel. This way, you get true exclusivity without being limited unfairly by rigid boundaries.

No. While we can work with WordPress, our strategies are platform-agnostic. Whether you use Wix, Squarespace, a custom-built site, or anything else, we’ll optimise your digital presence for local search. Technically you do not even need a website.

Local SEO and AI-driven optimisation aren’t overnight fixes. Most clients start to see measurable improvements in 3-6 months, depending on competition and starting point. That said, small wins (like profile improvements or review gains) often appear sooner.

Instead of fixed checklists, each package gives you a strategic allocation of time and expertise. Every month we:

• Review your local search performance
• Identify the highest-impact actions
• Execute improvements (across SEO, AEO, GEO, and LLM)
• Track results and refine strategy

This ensures you always get work that moves the needle.

Because voice and AI search are changing the game. Siri, Alexa, Google’s AI Overviews, and ChatGPT increasingly give just one answer instead of a list of results. If you’re not optimised for this, you’re invisible to that growing audience.

Reviews are critical in local search. We help you collect, manage, and showcase reviews as trust signals - boosting your chances of being recommended by both Google and AI assistants.

No ethical agency can. What we can guarantee is that we’ll focus on the strategies most likely to improve visibility and ROI, backed by real-world testing, BrightLocal data, and forward-looking optimisation.

There are no long-term contracts. Our work is cumulative - meaning the improvements we make (like citations, schema, review growth) continue to benefit you even after cancellation.

Simply use our Check Availability form. If we’re already working with your competitor in your location, we won’t work with you. If your area is open, you can secure exclusivity before someone else does.