Your Google Business Profile is your clinic’s digital front door

When patients search for “aesthetic clinic near me” or “lip fillers in [location]”, the first thing they see isn’t your website, it’s hopefully your Google Business Profile.

But… if it’s incomplete, inconsistent, or neglected, your clinic could be invisible to local patients who are actively ready to book.

Why your Google Business Profile matters more than ever

Your Google Business Profile (GBP) is one of the most powerful, and often most overlooked, marketing assets for an aesthetics clinic.

Here’s why it matters:

First impressions happen on Google, not Instagram. Before anyone clicks your website or follows your clinic, they see your profile photo, reviews, and star rating.
The “map pack” drives real bookings. Nearly half of all Google searches have local intent, and clinics in the top 3 of Maps get the vast majority of calls and clicks.
AI and voice assistants pull data from Google. When someone asks “What’s the best skin clinic nearby?”, Google’s AI Overview or Siri often reads straight from your GBP details.

If you want to be found, trusted, and chosen locally, your profile needs to do the heavy lifting.

What a well-optimised profile looks like

Most clinics think their profile is “done” once it’s claimed, but that’s like leaving your shop window half-empty.

Here’s what a high-performing GBP should include:

Accurate categories and services - Make sure every treatment (e.g. lip filler, skin rejuvenation, microneedling) is listed as a service.
High-quality photos and videos - Showcase your clinic, team, and treatment results (professionally, not filtered).
Updated opening hours - Especially important for seasonal or part-time clinics.
Regular posts and updates - Promote offers, new treatments, or educational tips. Google rewards active profiles.
Reviews and responses - Consistent new reviews and thoughtful replies build trust and improve visibility.
Q&A and descriptions - Add clear, keyword-rich answers to common patient questions.

The SEO and AI connection

Your Google Business Profile doesn’t just help you rank in Maps, it directly feeds into your Local SEO, one of the key pillars of modern local search. It will also impact your AEO (Answer Engine Optimisation), and even AI-driven results.

That’s because:

Search engines use your GBP to confirm your relevance (what you offer), distance (where you are), and prominence (how trusted you are).
AI systems like ChatGPT and Google Gemini use similar trust and accuracy signals when recommending local providers.

In other words, optimising your profile now helps you appear in both current and future search ecosystems.

How we help aesthetics clinics optimise their GBP

At Focally, we don’t just “set up” your profile, we optimise it strategically as part of your overall local visibility plan:

We review your current profile for visibility gaps.
We optimise categories, content, and photos to align with patient search intent.
We build your reputation with structured review generation and response strategies.
We monitor local rankings and adjust monthly to keep you ahead.

The bottom line

Your Google Business Profile is your most valuable online real estate and yet most clinics barely scratch the surface. You could be missing out on potential clients in your local area if you neglect you GBP.

See how our local visibility framework works for aesthetic clinics like yours.