Top 10 tips to get more bookings using local search

Getting more bookings for your aesthetics clinic isn’t just about beautiful results or clever offers, it’s about being visible, trusted, and chosen locally.

With local search evolving faster than ever, clinics that rely solely on social media or word-of-mouth are missing out on a constant stream of new clients.

Here are 10 practical tips, built around our three-pillar system (Local SEO, Local AEO, and Local AI/GEO Search), to help you become the clinic everyone finds first, and trusts most.

1. Optimise your Google Business Profile

Your Google Business Profile is your clinic’s shop window. Make sure it’s fully completed, with:

Up-to-date contact details, service list, and pricing
High-quality treatment photos
Regular posts and offers
Accurate opening hours

A complete, active profile signals to Google that your clinic is relevant and reliable, and helps you appear in the local map pack.

2. Build strong local citations

Citations (mentions of your clinic’s name, address, and phone number) across reputable directories help search engines verify your location.

Ensure every listing is consistent, especially on healthcare and beauty-related directories and websites.

Even small mismatches, like “Rd” vs “Road”, can harm your ranking.

3. Target location-based keywords

Your potential clients search locally: “lip fillers in Leeds” or “skin clinic near Manchester.”

Include these location-specific phrases naturally in your website copy, headings, and meta descriptions.

This helps Google understand where you serve and what treatments to rank you for.

4. Collect and showcase client reviews

Reviews aren’t just about reputation, they’re a local ranking signal.

Encourage happy clients to share honest feedback on Google, and respond to every review (good or bad) professionally.

Reviews with local references (like “I visited their Bristol clinic”) strengthen your visibility even further.

5. Create content that answers local questions (AEO)

Clients ask specific questions before booking:

“How long do dermal fillers last?”
“Is laser hair removal safe for sensitive skin?”

By publishing clear, concise answers on your site, you position your clinic as the trusted expert and improve your chances of being featured in AI and voice answers.

6. Use FAQs and structured content

Search engines love well-structured information.

Add FAQs, headings, and bullet points to your pages so that Google, and AI systems, can easily extract answers.

This boosts your visibility in featured snippets and voice search results.

7. Post regular local content

Google rewards fresh, relevant updates.

Share local news, seasonal treatments, or upcoming clinic events.

For example:

“The top three summer skin treatments in Brighton”
or
“What to know before your first treatment at our new Birmingham clinic.”
It shows both Google and clients that you’re active, engaged, and local.

8. Strengthen your internal linking

Link your main service pages to relevant blog posts and vice versa.

For instance, link “anti-wrinkle injections” to articles on “how to choose the right aesthetic practitioner.”

This helps visitors navigate easily, and tells search engines which pages matter most.

9. Prepare for AI-powered local search

More people are using AI tools, smart assistants, and chatbots to find local businesses.

Optimise your site for conversational phrases (“Where can I get Botox near me?”) and ensure your clinic’s details are clear in your metadata and schema markup.

This ensures your clinic remains visible as AI search continues to grow.

10. Track your local performance

Monitor your rankings, map visibility, and call clicks.

Look for which searches bring clients, and which areas need improvement.

Even small visibility gains can turn into a steady flow of new bookings over time.

The bottom line… turn visibility into bookings

Mastering local search isn’t about gaming algorithms, it’s about showing up, standing out, and earning trust.

Local SEO gets you found.
Local AEO makes you trusted.
Local AI & GEO search keeps you visible as search evolves.

Together, these three pillars create a system that ensures your clinic is seen first, chosen confidently, and booked consistently.

Because great treatments deserve to be discovered. See how our local visibility framework works for aesthetic clinics like yours.