How to make your aesthetics clinic the go-to choice locally
Patients don’t just walk into clinics anymore, often they search online. Queries like “best lip fillers near me” or “top aesthetics clinic in [your location]” are how they find you. But ranking well isn’t just about having a website or a Google listing, it’s about a multi-layered local search strategy.
At Focally, we focus on three pillars that help clinics dominate local search: local SEO, local AEO, and local AI (GEO) search principles.
Local SEO – build a strong foundation
Local SEO is the base of your online presence. Without it, the other layers won’t reach their potential.
Key actions:
- Fully optimise your Google Business Profile: images, services, contact info
- Ensure your clinic is listed consistently across directories
- Create location-focused website content
Why it matters:
- Patients find accurate information faster
- Google recognises your clinic as relevant for local searches
Pro tip: Small errors, like inconsistent addresses, can prevent your clinic from showing up in Maps.
Local AEO – be the answer patients are looking for
Answer Engine Optimisation (AEO) makes your clinic the solution to patient queries.
Focus on:
- Featured snippets in Google search
- Knowledge panels and maps
- Voice search optimisation
Benefits:
- Patients see your clinic as the obvious choice before clicking
- Boosts authority and trust signals
Pro tip: Use clear FAQs, step-by-step treatment guides, and service pages to signal you answer patient questions.
Local AI (GEO) search – stay ahead of the curve
AI-driven local search is changing how patients discover clinics. Local AI (GEO) principles make your clinic visible in:
- AI-generated recommendations
- Voice and mobile searches
- Smart assistants like Google Assistant
Why it matters:
- Future-proofs your clinic in AI-driven searches
- Captures patients searching via mobile, voice, and assistants
Pro tip: Add geo-specific content and structured data so AI understands exactly where you are and what you offer.
Why a multi-layered approach works
Relying on one tactic, like SEO alone, isn’t enough in todays digital landscape. Patients expect accuracy, authority, and relevance across all platforms. A multi-layered strategy ensures your clinic:
- Ranks higher in Maps and search results
- Answers patient questions before they ask
- Stays ahead of competitors using outdated tactics
Quick action plan for clinic owners
- Local SEO: Optimise your Google Business Profile and directory listings
- Local AEO: Add FAQs, service pages, and structured content that answers patient queries
- Local AI (GEO): Use geo-targeted keywords, structured data, and AI-friendly content
Bottom line
Your patients are searching, make sure they find your clinic first.
See how our local visibility framework works for aesthetic clinics like yours.
How does your aesthetics clinic perform in local search?
Not sure where you stand? Try our local visibility scorecard for aesthetic clinics and see how your clinic scores across Google, Maps, and AI results.
