How visible is your aesthetics clinic in local search?
Score yourself across the 5 key areas that determine whether clients find you or your competitors. Give yourself 1 point for every one you can confidently tick off.
At the end, add up your points and see your score.
1. Google Business Profile
Fully filled out (services, categories, subcategories, hours)?
At least 20+ high-quality, recent photos uploaded?
Regular Google Posts added?
Why it matters: Your Google Business Profile is the #1 trust signal for Maps and local search.
2. Reviews & reputation
Do you have 50+ reviews?
Is your average above 4.6 stars?
Are you replying to all reviews within 48 hours?
Why it matters: Reviews are both a ranking factor and the biggest conversion driver.
3. Website local signals
Does your homepage clearly say “[Service] in [Location]”?
Do you have service + location pages (e.g., “Lip Fillers in [location]”)?
Is your site mobile-friendly and fast?
Why it matters: Google matches search intent to content, no location/service pages means no ranking.
4. Citations & directories
Is your clinic listed consistently across top directories (Yell, WhatClinic, etc.)?
Is your NAP (Name, Address, Phone) consistent everywhere?
No duplicates or old listings under past addresses/numbers
Why it matters: Conflicting information confuses Google and hurts local trust.
5. AI & Voice Search Readiness
Do you have clear FAQs on your site (e.g., “How long do lip fillers last?”)?
Is your site using structured data/schema?
Is your brand mentioned in other trusted local sources?
Why it matters: AI tools like ChatGPT, Gemini, and voice assistants pull direct answers, not lists.
Scoring System
0–5 points
=
Invisible (competitors are winning).
6–10 points
=
Visible but vulnerable.
11–15 points
=
Strong presence.
How did you score?
If you have any questions or want to chat about your clinic’s local visibility, feel free to check our availability in your area.
