3 Local SEO fixes most aesthetics clinics miss (that cost them clients every month)

1. Optimising Google Business Profile beyond basics

Most clinics add their name, number, hours and stop there.  But the clinics showing up in the map pack:

• Add photos weekly.
• Publish Google Posts about treatments/offers.
• List every treatment as a service with keywords.

Fix: Treat your profile like a mini-website, not a business card.

2. Building location + service pages

Many aesthetics clinics websites have one generic “Treatments” page.  Google struggles to match this to searches like “Botox in [location]”.

Fix: Create dedicated, keyword-optimised pages:

• “Botox in [location]”
• “Lip Fillers in [location]”
• “Skin Treatments in [location]”

Each one makes you eligible for different local searches.

3. Leveraging reviews as SEO fuel

• Reviews aren’t just social proof, they’re local SEO currency.
• Clinics with 100+ reviews dominate Maps rankings.
• Most don’t ask patients to leave them consistently.

Fix: Build an automated review request process (via email/SMS).  Then reply to every review to signal trust and activity.